@TOMTOMCOFFEE - Increased audience from 900 to 6,767 using a Reels only social media strategy combined with influencer marketing, including a campaign that generated a reach of 1.3 million.

Client:
Tomtom Coffee House is a specialist coffee shop located in the gorgeous area of Belgravia. They have a very good reputation for producing one of the finest cups of coffee in the West End, along with an outstanding all day brunch menu.

Challenge:
Tomtom had recently undergone a renovation and was equally looking to give their digital presence a makeover. That’s where we came in! it was crucial that we worked closely together to have a clear understanding of their vision, story, tone of voice and brand messaging.

Solution:
Through a creative brief we revamped Tomtom’s online presence to capture a high-end Instagrammable feel whilst remaining focused on the rustic coffeeshop atmosphere. We combined our brand makeover with social media marketing and influencer marketing to attract the right crowd for the trendy coffeeshop.

Result:
The engagement and impressions started to increase at a steady pace with their audience growing from 900 to 6,767 as a result of our social media marketing strategy combined with influencer marketing.

VIRAL AUTUMN 2022 CAMPAIGN
7 influencers - 1.3 Million Reach
Instagram: 421 877 impressions
Tiktok: 957 600 impressions

Testimonial:
”We love working with Em. She is always professional, accommodating and easy to work with. All her photography is stunning! She just knows how to make those food & drink items look even more tasty and delicious. She also does fun videos for our little business. Experienced & competent. We are very happy to have found her.”

Client:
Delphi is a family-run business who produce the very best quality Greek dips, tapas & salads.

Challenge
Our aim when we started working together was to grow their brand presence and create a steady social media growth rate targeted to a UK demographic. Delphi wanted to create a bold, fun and controversial online presence that stood out from your average dips brand.

Solution
We concluded that the right avenue for their increase in brand exposure would be through a combination of influencer marketing, ads, creative and social media marketing.

Result
Within the first 6 months we surpassed our initial target that we set to reach within the first year.

2021: Through 6 ads and partnerships with 22 influencers, we generated 1.3 million unique reach and 1.8 million impressions in a period of 6 months, growing their Instagram account from 595 followers to 3457 and increasing their UK audience from 73% tot 92%.

2022: With a combined strategy of social media, ads and influencer marketing, we've seen a further growth of over 100% across their account to 8,078 followers, as well as a unique reach of over 2 million.

Client:
Coal Office is a collaboration between Michelin-star chef Assaf Granit and award-winning designer Tom Dixon. It’s a Stylish three-floor restaurant with rooftop terrace located in Coal Drops Yard, King’s Cross.

Challenge:
Coal Office wanted to revamp their online presence to capture the life and essence of the establishment.

Solution:
We started posting daily on their social media account, incorporating a lot of video content as part of our monthly content creation strategy. In addition we were working alongside food influencers based in London to increase the exposure of Coal Office.

Result:
Since taking over the account in July 2022, Coal Office has in 6 months generated a Social Media reach of 511,742 and 1,097,131 impressions, in addition to 445,765 in Influencer Marketing reach. This has resulted in an average month to month growth of 450 followers.

Client:
Sheraton Interiors is a design led kitchen specialist with over 15 years experience of designing and installing exquisite kitchens. They are a leading provider of simply stunning German and bespoke fitted kitchens, serving clients in and around London.

Challenge:
Sheraton wanted to expand their business through online advertisements and grow their social media presence. They wanted to target the right audience within their operating location and maximise their presence in front of the right people.

Solution:
Our aim was to create a 6 month social media and ad campaign to help generate leads, build a more specific target audience, generate a steady growth and ultimately expand their business according to their vision.

Result:
We worked closely together for 6 months and generated a social media growth of 71%, increasing their target demographic from 24% to a 62%. In addition, our ad campaign generated 496 email leads through a total of 6 successful ads.

HOW DOES IT WORK

Social Media these days count as your first impression so it’s important that you make it count.

Social Media Management can be very time-consuming and tricky if you’re doing it all by yourself. It requires continuous high-quality content, research and engagement. We’re here to help take off that burden away from you. Whether you’re looking for ongoing content, help with just the strategy or a full on take-over of the social media management workload, reach out to us to see how we can help.

STEP 1
Getting to know each other
Identifying and developing your brand's visual identity, personality and goals.

STEP 2
Strategy development
Creating a social media strategy that captures the heart of your business through the lens of your ideal audience.

STEP 3
Action
Bringing your strategy to life through high quality content and a pre-approved monthly plan.
We work alongside you to make sure that your branding and messaging stays consistent in everything that we do together.

STEP 4
Reports & Analysis
Full performance report of the monthly strategy which would allow us to assess ROI and make informed decisions for future targets.

From engaging content to in-depth hashtag & competitor analysis to continuously analysing your data, we'll grow a niche follower base in the right areas.